Brand design with a clear thread* running through it
A brand is more than the logo in the corner.
It’s what people come to recognise — across your website, reports, presentations, social content, packaging, signage and everything else you put out into the world.
A strong visual identity gives all of those things something in common. Not so they look exactly the same, but so they unmistakably belong to you.
For businesses ready to look as established as they actually* are
Maybe your business has grown but the visuals haven’t quite caught up. Perhaps the logo was created quickly at the beginning and everything since has been pieced together around it. Or you might be starting something new and want to get it right from day one.
We’ll get to know your business, what makes it different and the people you need to reach. Then we’ll turn that thinking into a visual identity that feels like you, looks the part and is genuinely useful day to day.
Typography matters here
Type carries personality before anyone consciously reads the words. It can make a brand feel warm or authoritative, progressive or established, expressive or quietly confident.
We give typography the same care as your logo, colour palette and imagery — because the right type can completely change how a brand feels.
We’re not interested in following a trend just because it’s everywhere. The aim is to create something distinctive for you — with enough flexibility to grow and evolve without losing what makes it recognisable.
The Brand Foundation
For new and growing businesses ready for a distinctive, professional identity, with everything in place to start using it.
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Brand questionnaire
Focused brand strategy & creative direction
Two mood board directions
Core logo suite (primary logo + 2–3 variations)
Colour palette
Typography system
Brand style sheet
Real-world brand mock-ups
Print & digital logo files
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Allow approximately 4 weeks
The Full Thread
For businesses ready for a more complete brand — with deeper thinking, a fuller visual identity and the pieces you need to start putting it to work.
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Everything included in The Brand Foundation
One-to-one brand strategy session
In-depth brand strategy & creative direction
Extended logo suite
Supporting brand graphics, developed specifically for your identity
Comprehensive brand guidelines
Organised library of final brand assets
£500 towards putting your new brand to work*
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No two businesses need exactly the same things from their brand. So rather than including a set bundle of templates you may never use, The Full Thread includes £500 towards the branded pieces that will actually be useful to you.
That might be a presentation or proposal template, social media templates, a mini brochure, business stationery or something completely different. We’ll talk about what you need and decide together where that budget is best spent.
If what you have in mind goes beyond the included £500, we can simply add it to your project proposal.
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Allow approximately 4-6 weeks
Our process
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Tell us a little about your project, where you’re at and what you’re hoping to change. For larger branding projects, we’ll arrange a short discovery call before putting together your proposal.
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Before we design anything, we need to understand what we’re working with. We’ll look at your business, your audience, what’s working now, what isn’t and where you want the brand to go.
From there, we’ll develop two mood board directions to explore the visual territory before choosing the strongest route to take forward.
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With the direction agreed, we start building the identity — exploring the logo, typography, colour, imagery and supporting elements, and looking at how they work together across real applications.
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We’ll present the identity and talk you through the thinking behind it. You’ll have time to review everything and share your feedback before we make any final refinements.
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Once everything is signed off, you’ll receive an organised set of ready-to-use brand files, along with the guidance you need to use your new identity confidently.
And if you’d like us to stick around, we can carry the thread into your publications, presentations, campaigns and everyday marketing too.