Meet the Founder

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Meet the Founder //

A young woman with long brown hair, wearing a black sleeveless top, smiling at the camera in a room with a neutral wall background.

Hey, I’m Sara

FOUNDER, DESIGNER & RESIDENT DETAILS PERSON AT TYPE & THREAD.

I’ve loved design for as long as I can remember, but typography has always been the bit that really gets me. I can lose a frankly unreasonable amount of time comparing letterforms, adjusting spacing and finding the perfect typeface that makes everything suddenly click.

That love of type is where the Type comes from. The Thread bit is all about connection — joining the dots between ideas, information and people, and finding the thing that holds everything together.

A small studio, deliberately*

Type & Thread is a small, independent design studio. I lead every project myself, so you’ll work directly with me from the first conversation to the final artwork.

I’ll get to know you and your business, ask questions, develop the ideas and obsess over all the little details along the way. If a project needs something outside my own skill set, I can bring in trusted creative collaborators.

It keeps things refreshingly simple: no layers of account management, no passing your project from person to person, and no getting lost in the process.

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Design with substance* behind it

I have a design degree and over 15 years’ experience across brand, editorial, print and digital — which means I’ve been doing this long enough to know that the lovely creative bit is only half the job. The other half is making sure it actually works.

That might mean untangling a complicated report, keeping 80 pages of a publication beautifully consistent, or making sure the artwork you send to print comes back looking exactly as it should.

I care about the big idea — and the 3mm bleed.

Inspired by what’s beyond* the screen

As much as I love what I do, I’m a firm believer that some of the best ideas happen when you’re nowhere near a desk.

I’m a mum of two, happiest outside somewhere green, and forever noticing colours, textures, wonky shapes and tiny details in the world around me. Nature is probably my biggest source of inspiration — not in an ‘everything-needs-a-leaf-on-it’ kind of way, but in the way colour, contrast and imperfection somehow just work.

Outside the studio, you’ll usually find me wandering a country lane with my family, planning our next city break, hunting down a cute coffee shop or mentally filing away a particularly excellent shade of green.

Abstract flower-like design with six petal shapes in a circular pattern.
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What matters here*

Good ideas. Thoughtful details. Clear communication. And work that actually feels like you.

I don’t believe in design for design’s sake, or following a trend just because everyone else is. I’d rather understand what you need, work closely with you and make something that feels right — for your business, your audience and the real world it has to live in.

  • “She took the vague, sketchy outline in my head and brought it to life!”

    "Sara was my first port of call when I decided to set up my own business — and she absolutely nailed the brief. I loved the process she took me through. She encouraged me to think deeply about how I was positioning myself, what my values are, and who I really wanted to work with.

    She took the vague, sketchy outline in my head and brought it to life — creating a brand that truly reflects what I want my business to be."

    – Emma, Fieldfare Communications

  • “We have received so many compliments about the visual identity she created.”

    “Sara was quick to understand our needs and has been endlessly patient. She understood how important it was for us to feel happy that the new brand had the vibe we wanted. We have received so many compliments about the visual identity that she has created for us and have great brand recognition in our industry. Sara is great to work with and I would highly recommend her to anyone.”

    – Anna, NESTT

  • “Type & Thread has been an invaluable partner in transforming our visual identity.”

    “Type & Thread has been an invaluable partner in transforming our visual identity. Sara has guided us through a complete rebrand, creating a cohesive and professional image that truly reflects our mission and values.

    Her attention to detail and commitment to understanding our needs has resulted in materials that are not only visually stunning but also highly effective in communicating our message. Thank you for bringing our vision to life!”

    – Phili, Inspiring Futures through Learning

  • "A brilliant designer who is incredibly responsive, insightful, creative and detail‑driven."

    Sara is an absolute expert in her craft. A brilliant designer who is incredibly responsive, insightful, creative and detail‑driven. She listened closely to what we needed and delivered a comprehensive, friendly and approachable service, tailored to our needs.

    She built a strong brand identity that has helped crystalise our vision and bring it to life on a page. I hope to work with her again & wouldn’t hesitate to recommend her.

    – Katherine, Pentacle Insight

  • She works quickly but meticulously and her work is visually stunning!

    “Sara is an exceptional and extremely creative graphic designer. She works quickly but meticulously and always meets deadlines. From creating social media carousel adverts to interactive resources, logos, prospectuses, roller banners, print adverts, posters and flyers, Sara is extremely talented at all aspects of design work and her work is visually stunning, as well as aligned to existing branding. She is also fantastic at the technical aspects of social media and digital marketing design and adds great value.”

    – Katy, Thomas Deacon Education Trust